nbt-education-ads

Navbharat Times (NBT) is one of the largest circulated as well as largest read broadsheet Hindi newspapers of Delhi, Mumbai and Lucknow. It has a circulation of 769,146 daily (as of November 2015) according to the Audit Bureau of Circulation. NBT is from the stable of Bennett Coleman & Co. Ltd (BCCL), which also publishes other dailies including The Times of India, The Economic Times and Maharashtra Times.

In India, Hindi is spoken and understood by 57.09% of the people according to the 2011 Census of India. This is more than English (10.67%), Bengali (8.85%) and other vernacular languages in descending order. This also attributes to the leadership of NBT among newspapers. Thus, it is an ideal medium for advertisements placed by educational institutions. Such institutions go beyond schools, colleges and universities to those that provide training and courses for the advancement of learning at every level – from office practices and school teaching to driving classes and sports and games. All such organisations stand to gain by promoting their specialities with Navbharat Times advertisements.

In fact, for the benefit of advertisers of learning, one of NBT’s supplements is specifically for them:

According to IRS 2017 and a survey report presented by Nielsen, India is a country where individuals still indulge in reading newspapers extensively. Actually, from 2014 to 2017, the nation has seen 11 crore readers getting added and indulging themselves in reading newspapers. While the number of readers was 29.5 crores in 2014, in 2017 this number has risen to 40.7 crores. Hence, it is clear that newspapers will grow and, particularly, so will Hindi dailies enjoy extensive readership. The readership has increased from 12.1 crores in 2014 to 17.6 crores in 2017. Hence, from this data, it is clear that Hindi newspapers have their own set of loyal readers, thereby giving every reason to the brands/businesses to release advertisements in newspaper.

navbharat-times-education-ads

Education advertisement in Hindi Newspaper

If yours is a school, college, university, or any institute providing any kind of learning, not only will your organisation benefit if you place a Navbharat Times Education advertisement. It will tell the general public on reading your schedules, courses, timings and location along your teaching strengths how to benefit from your facilities. This is more so as it is a Hindi newspaper reaching out to those speaking India’s most widely-spoken language by far. For the benefit of educational advertisers, NBT prints a special supplement NBT Education every Monday. It carries only display ads and features news catering to the educational sector.

Incidentally, other NBT supplements like Jeevan Saathi (every Sunday) dealing with matrimonial ads, Hello Delhi specifically for Navbharat Times advertisement in Delhi (all 6 days except Mondays) a supplement that comes with Bollywood interviews, scoops, features and titbits) and Times Interact for property and other miscellaneous matters.

All the same, it must be made clear that NBT carries ads in three formats:

Classified Text Ads: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on NBT’s classified pages in run-on-line (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged @ Rs/number of line subject to a minimum of 5 lines used.

Classified Display Ads: This costlier option is charged @ Rs/square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement. Classified Display Ads appear on a specific page or supplement of the newspaper.

Display Ads: This costliest option has no constraints about the sizes of the ads and is also charged @ Rs/square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position.

Rebates: Every edition of NBT has a different rate. However, repetition of the same ad or combo-rates with more than one edition may result in an overall cost-reduction.

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