Eisamay Newspaper Ads

To market goods and services to Bengali markets, it is best to place an advertisement in a Bengali newspaper. For this reason, it is worth considering Ei Samay is a popular broadsheet Bengali newspaper with a daily circulation of 277,384 (as of Jan-Jun 2017) according to the Audit Bureau of Circulations. Launched by The Time of India Group in 2012, it is published in Kolkata, some other cities in West Bengal and Delhi.

It is read for reporting local, regional, national and international news besides publishing interesting features on entertainment, business, health, sports, and lifestyles, fashion and other popular topics. That is how it caters to diverse demographics regardless of age. Thus, through Ei Samay Classified ads, an advertiser can reach out to a wide spectrum of readers who depend on this newspaper for updates.

For their ease, Ei Samay carries ads under several headings – among them, matrimonial (every Sunday), Property for Sale, Property for Rent, Situations Vacant, Situation Wanted, Business, Obituary, Remembrance, Travel, Services, Lost and Found, and Change of Name among others.

Ei Samay Ads can be placed in any of three formats:

Classified Text Ad: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on Ei Samay’s classified pages in run-on-line (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of lines subject to a maximum of five lines.

Classified Display Ad: This costlier option is charged per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement. CD Ads appear on a specific page or supplement of the newspaper.

Display Ad: This costliest option has no constraints about the sizes of the ads and is also charged per square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position.

Rebates: Every edition of Ei Samay has a different rate. However, repetition in the same edition or combo-rates with more than one edition may result in an overall cost-reduction.

Steps for booking Advertisement in Ei Samay Newspaper:

1.) Choose ad type: Classified Text, Classified Display or Display
2.) Choose suitable ad category
3.) Choose preferred edition/s and package
4.) Proceed to compose ad using enhancements or upload pre-designed matter in case of Classified Display or Display Ads
5.) Select a suitable sub-category, relevant to your ad content

Finally, select release dates, choose preferable offers and make payments

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