Launched in 1923, Mathrubhumi is a Malayalam newspaper that is published from Kerala and is the second most widely read newspaper daily in Kerala. Headquartered in Calicut, it has [in Kerala] editions in Alappuzha, Kollam, Kozhikkode, Kochi, Kannur, Kottayam, Malappuram, Palakkad, Thiruvananthapuram, Thrissur [rest of India] Bengaluru, Delhi, Chennai, Mumbai [outside India] Doha, Dubai. It has a circulation of 1,486,810 daily (as of Jul-Dec 2015) according to the Audit Bureau of Circulations.

Its circulation is wide because it has a wide news coverage with the up to date reportage on international, national, regional and local developments in politics, business, sports, fashion, films, and other popular topics.

This Malayalam daily has a wide circulation all over India, the second most popular newspaper of Kerala and 10th most circulated newspaper in India. It is circulated in cities like Alappuzha, Bangalore, Chennai, Delhi, Kannur, Kochi, Kollam, Kottayam, Kozhikode, Malappuram, Mumbai, Palakkad, Thrissur, Trivandrum, Bengaluru, Chennai, and Delhi. It also has its circulation in cities outside India, like Dubai, Doha. It engages its readers with the latest news and updates on politics, entertainment, sports, Nation and more, thereby making it more popular among the readers.

For this reason, an advertisement in Mathrubhumi newspaper reaches target audiences in a wider market whether it is for a product, service or show. For their advertising, Mathrubhumi carries ads under several categories such as matrimonial, recruitment (for both undertakings looking for filling vacancies and also those seeking jobs), property (for sale or rent in any category), business, service, travel, personal, obituary, lost and found, retail, change of name (of both a person or a company), various notices (like public notices, tenders, banks) and more.

Among these, Mathrubhumi matrimony ads are popular because of their reach which creates wider choice for the advertisers for brides and grooms. These ads can be booked in either of two formats: 1) run-on-line (ROL) classifieds which are charged by the words used to a minimum of 20 words; or 2) classified display (CD) ads which are charged @ Rs/square centimetre. In CD ads one can use highlights like graphics, logos, bold lettering etc.