The most cost-effective way to advertise is through newspapers because of their reach, staying power and rates. Thus, to place a Bride Wanted Advertisement, for instance, in a South Indian newspaper which could be in Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala, one would have to find the right newspaper in the appropriate language – Telugu, Tamil, Kannada or Malayalam – which is the sole distinguishing factor of these South Indian states.

Thus, apart from English – which prevails all over India – the best way to reach readers in these areas, is to advertise in their respective languages. All the newspapers carry matrimonial advertisements in special free supplements published every Sunday. Almost all newspapers carry the matrimonial ads in either of two formats:

Classified Text: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on the classified pages in run-on-line (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged @ Rs/word/line subject to the newspaper’s policies.

Classified Display: This costlier option is charged @ Rs/per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement. Classified Display Ads appear on a specific page or supplement of the newspaper.

Rebates: Every edition of every newspaper has a different rate. However, repetition of the same ad or combo-rates with more than one edition may result in an overall cost-reduction.

The above are the common features of matrimonial ads in South India.

The Times of India Matrimonial Ads: India’s premier English broadsheet newspaper that has impressive circulation in almost every part of India, especially Southern states like Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Kerala.

The Hindu: This broadsheet English newspaper has impressive readership amongst South Indians. Besides being the number one newspaper in Chennai, it is being immensely popular in other parts of Southern India.

Deccan Herald: An A very popular English broadsheet daily newspaper published from Karnataka, it has seven editions printed from Bengaluru, Hubballi, Davanagere, Hosapete, Mysuru, Mangaluru and Kalburgi which makes it appropriate for placing matrimonial ads for brides and grooms.

Deccan Chronicle: A broadsheet English daily newspaper it has eight editions in Andhra Pradesh and Telangana. Currently the top Andhra English newspapers, Deccan Chronicle it is the first choice while booking matrimonial ads for Telugu brides and grooms.

Vijay Karnataka: This broadsheet English Kannada newspaper is published from Bengaluru, Hubballi, Mangaluru, Shivamogga, Kalaburagi, Gangavathi, Belagavi, Davanagere, Hassan and Chitradurga.

That is why Matrimonials booked in this English newspaper is popular when seeking grooms and brides.

Daily Thanthi Matrimonial Ads: South India’s leading Tamil broadsheet newspaper from Chennai to Bengaluru, Mumbai, Puducherry, Coimbatore, Cuddalore, Dindigul, Erode, Madurai, Nagercoil, Salem, Thanjavur, Tiruchirappalli, Tirunelveli, Tirupur and Vellore. That makes it ideal for those looking for Tamil-speaking brides or grooms.

Dinamalar: The broadsheet Tamil newspaper is printed in 10 cities in Tamil Nadu namely Chennai, Coimbatore, Erode, Madurai, Nagercoil, Pondicherry, Salem, Tiruchirappalli, Tirunelveli and Vellore as well as in Bengaluru, Karnataka, and Tirupati, Andhra Pradesh. It is also a massively popular Tamil newspaper published in Tamil Nadu especially for Dinamalar Matrimonial ads.

Malayala Manorama: This broadsheet Malayalam newspaper reaches Kottayam, Kozhikode, Thiruvananthapuram, Kochi, Thrissur, Kannur, Kollam, Palakkad, Malappuram, Pathanamthitta, Alappuzha, Mangaluru, Bengaluru, Chennai, Mumbai, Delhi, Dubai, Manama and Doha with large readerships in many cities, this newspaper can prove to be a good choice for your matrimonial advertisement.

Eenadu: Various editions of the broadsheet Telugu Eenadu newspaper exist throughout the Telugu-speaking region of India constituting the State of Andhra Pradesh and the State of Telangana, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi. It is thus most suitable for matrimonial ads for grooms and brides.

Sakshi: Another Telugu news daily of Andhra Pradesh which in December, 2017, became the second largest circulating newspaper in Telugu states (Telangana and Andhra Pradesh). With a circulation figure of more than 1.09 million it is slowly becoming a hit amongst matrimonial advertisers in cities like Hyderabad, Tirupati, Rajahmundry and Vijayawada etc.

Prajavani: This leading Kannada broadsheet daily newspaper published in Karnataka has a readership of over 2.01 million is one of the largest circulated newspapers in the state has a strong hold over Kannada newspaper readership across cities like Bengaluru, Mangaluru, Davangere, Mysuru and many others.

Udayavani: This leading Kannada daily has editions from Manipal, Bengaluru, Mumbai, Hubballi and Gulbarga. It is widely read in Coastal Karnataka region where matrimonial ads are well received.

Siasat Daily: As an Urdu newspaper from the south Indian city of Hyderabad, Telangana, it is just what those looking for Muslim brides and grooms in Andhra Pradesh and other parts of South India need for placing matrimonial ads.