Launched on 20 September 1878, The Hindu is a broadsheet English daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. As of March 2018, with 1,404,901 delivered daily (as of January-June 2019) according to the Audit Bureau of Circulation, it is the second most circulated English newspaper in India after The Times of India. The Hindu is published from 21 locations across 11 states. The Hindu Education Display Advertisement thereby provides an excellent platform for reaching out to learners looking for sources of education.

Schools, colleges, universities, tuition centres, technical institutions, academic facilities and the like to inform the general public of their facilities issue newspaper ads are mainly released by issue institutes to highlight courses and other aids to learning besides their timings and fees. Such ads have another purpose – that is to inform prospective students where and when educational areas suitable for their future and careers will be available – and on what terms. These go beyond availability to methods of enrolment and branches of the same institutions that may be more accessible to them. Individuals, for instance, also publish ads if they are providing home tuition or a sports, music or other such centre. A Display Ad in The Hindu Newspaper eminently serves the purpose.

Some educational ads may resort to fanciful and promises but this could be dangerous and backfire on the advertiser – even through legal notifications for purported fraudulent promises. Colourful visuals may be eye-catching but the visuals must be relevant to the promise in the text with all honesty.

The Hindu offers to carry ads in three formats for its clients’ convenience:

Education Classified Text Ads, Education Classified Display Ads and Education Display Advertisement.

Rebates: Every edition of The Hindu has a different rate. However, repetition of the same ad or combo-rates with more than one edition may result in an overall cost-reduction.