Gujaratis have their own way of celebrating with grace. Their age-old traditions and rituals from “dholi taaro” to “nagada sangh dhol” are followed and are filled with elegance, grandeur, colours, music and dance full of fun. The inbuilt hospitality in this community is clearly evident in their weddings which are packed with fun-filled events. They are reflections of gaiety garba nights with dances and mouth-watering vegetarian food served in a wedding events. There is never a dull moment in the entire celebration.

However, more important than the splendour of the occasion is hoped-for happiness of the concerned couple. That is why parents prioritize finding an ideal match for their children. So the Gujarati matrimonial advertisement is given great attention with a bride wanted ad or groom wanted ad carefully placed in newspapers that have the appropriate reach.

These include:

Sandesh: Launched in 1923, and headquartered in Ahmedabad, this broadsheet Gujarati daily – also published from Mumbai, Vadodara, Bhuj, Surat, Rajkot and Bhavnagar – has an average circulation of 3.849 million.

Divya Bhaskar: Launched on 23 June 2003, as No. the 1 with 452,000 copies the broadsheet Divya Bhaskar is the largest circulated daily of Gujarat as per Audit Bureau of Circulations and has the most editions by any newspaper in Gujarat. It is published from Ahmedabad, Vadodara, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra Samachar) and Junagadh (as Sorath Bhaskar).

Gujarat Samachar: Launched in 1932, this broadsheet Gujarati newspaper is headquartered in Ahmedabad. Besides a branch in Surat it distributes editions from Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Mumbai, Mehsana, Bhuj and New York City. It has a circulation of 4.642 million.

NavGujarat Samay: Launched on 16 January 2014 in Ahmedabad, this is a Gujarati language broadsheet daily newspaper from The Times Group. It has a circulation of 148,000.

Bombay Samachar: Established in 1822 and headquartered in Mumbai, this is the oldest continuously
published newspaper in India. It is published in Gujarati and English. It sells 200,000 copies a day.

These newspapers carry matrimonial advertisements every Sunday in two formats:

Classified text which are the lowest cost in simple run-on-line (R-U-L) charged @ Rs/word, line or characters subject to limitations according to the press. At extra cost, elements can be highlighted.

Classified display text (CD) which cost more being charged @ Rs/sq.cm. These can also be enhanced at extra cost for using images, logos, bold text and graphics.

Discounts: Every edition of each newspaper has a different rate. However, the same ad used in different editions or combo-rates may result in reduced cost.