Newspaper Classified Ads

Even with a tight budget, you can increase the reach of your ad by simply strategically using low-cost classified newspaper ads. This is because the kinds of classified ads appearing in the newspaper classified advertisement pages are:

Classified Text Ads: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on the classified pages in run-on-line (ROL) text format. However, at a small extra cost, you can make enhancements with additions like screen, tick, colour for more visibility can be made. Without the extra costs also, these ads are charged @ Rs/word, line or character depending on the newspaper’s policy.

Classified Display (CD) Ads: This somewhat costlier option is charged @ Rs/per square cm of the area used for the advertisement. Hut here, too, at a little extra cost, can be customised using logo, image, different fonts and colour to enhance the advertisement’s visibility.

While the above newspaper ad rates are constrained by policy, the most expensive display ads have restriction to their size, colour or page and are not in this reckoning.

Reverting to the classified ad categories, while the enhancements do help increase visibility of low-cost ads, another factor is the strategic purchase of classified space. This is done by determining factors like target cities, target categories and targeted customers. The selected newspaper can be such that if, for instance, like The Times of India, it is published in Delhi, at a slightly higher cost, your ad’s reach could be extended to the newspaper’s editions in Noida and/or Ghaziabad, for example, and beyond.

Newspaper Advertisement

The same principle would apply to all categories of ads – for example: Matrimonial (on Sundays), Property, Recruitment, Lost and Found, Education, Business, Personal, Court Notices, Public Notices, Change of Name, Travel, Obituary, Remembrance, Services, Computers etc.

Ultimately, it is just a question of spending a little time in researching the options along the lines suggested here.

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