Any reputable Newspaper Ad Agency for Chennai would tell an advertiser that the top-six newspapers available in Chennai are the following Tamil and English dailies:

Daily Thanthi is the distant leader in Chennai. Known as Daily Thanthi in English, this broadsheet Tamil daily newspaper. It is India’s largest daily printed in Tamil and the ninth largest among all dailies in India by circulation. Headquartered in Chennai, it is also printed in 15 cities across India in Bengaluru, Mumbai, Puducherry, Coimbatore, Cuddalore, Dindigul, Erode, Madurai, Nagercoil, Salem, Thanjavur, Tiruchirappalli, Tirunelveli, Tirupur and Vellore as well as an international edition in Dubai. Making a big impact on readers are Daily Thanthi Display Advertisements.

Dianakaran, the second largest read broadsheet Tamil daily in Chennai, has not seen any change in readership in Indian Readership Survey (IRS) Q2 2011 from the last quarter. It has recorded an average issue readership (AIR) of 7 lakh compared with 6.09 lakh in IRS Q2 2010.

The Hindu, the largest read broadsheet English daily in Chennai is the second most circulated English newspaper in India after The Times of India. As of March 2018, The Hindu is published from 21 locations across 11 states with a circulation of 1,550,424 daily (as of July-December 2018) with 372,334 circulated in Chennai alone, according to the Audit Bureau of Circulation and it holds the No. 3 position with an AIR of 4.98 lakh in IRS Q2 2011 against 5.08 lakh in the previous quarter and 5.44 lakh in IRS Q2 2010.

Dinamalar at No. 4 is a broadsheet Tamil daily that has recorded an AIR of 2.3 lakh compared with 2.33 lakh in the previous quarter and 2.7 lakh in IRS Q2 2010.

The Times of India at No. 5 is a broadsheet English daily newspaper owned by The Times Group. It is the third-largest newspaper in India by circulation and largest selling English-language daily in the world according to Audit Bureau of Circulation according to which its circulation was 3,029,902 daily (as of July-December 2018). The Times of India has its markets in major cities such as Mumbai Ahmedabad, Allahabad, Aurangabad, Bengaluru, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Delhi, Guwahati, Hubballi, Hyderabad, Indore, Jaipur, Kochi, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mysore, Nagpur, Nashik, Panaji, Patna, Puducherry, Pune, Raipur, Ranchi, Surat, Tiruchirappalli, Trivandrum, Varanasi, Vijayawada and Visakhapatnam.

Deccan Chronicle at No. 6 with 1.38 lakh is a broadsheet English daily newspaper published in Hyderabad, Telangana, and also published from Chennai, Bengaluru and Kochi.

All the above newspapers carry advertisements in the following three formats:

Classified Text Ads: This is the cheapest option of advertising charged @ Rs/word subject to a minimum of 20 words as they are printed on the classified pages in run-on-line (ROL) text format. However, at extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of words subject to a minimum of 20 words used.

Classified Display Ads: This costlier option is charged @ Rs/square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement.

Display Ads: This costliest option has no constraints about the sizes of the ads and is also charged @ Rs/square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position.

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