Financial Ad in Newspaper

As any professional Newspaper Ad Agency will bear out, the latest local, regional, national and international developments are covered more thoroughly by newspapers than today’s digital news apps on smartphones, radios and television and more cost-effectively. This will be borne out by even random checks of some 1,05,443 newspapers/periodicals registered with the Registrar of Newspapers for India listed by the Indian Newspaper Society of India (INS). Business newspapers are specialised journals that expand on business and trade matters which convey:

• Corporate announcements
• Declaration of quarterly results
• Fluctuations and changes in crude oil price
• Information on the Indian currency rate
• News on the local and global economy, etc.
• Most importantly, compliance with the statutory requirement for all public limited companies listed on the stock exchange to release their financial results, the public declarations by organizations registered with the National Stock Exchange of India. Such results are to be released four times a year, at the end of every financial quarter.

The usual daily newspapers can only carry snatches of the above financial and business news in view of their coverage of general developments in so many other fields. Therefore, it is best to depend on specialise business newspapers like the following:

Financial Advertisements in Newspaper:

The Economic Times is a broadsheet English business daily newspaper headquartered in Mumbai. As of 2012, it is the world’s second-most widely read English-language business newspaper, after The Wall Street Journal with a readership of over 800,000. It is published simultaneously from 12 cities: Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and Pune with a circulation of 368,716 daily (as of July-December 2018) according to the Audit Bureau of Circulations.

The Financial Express is a broadsheet English business newspaper owned by The Indian Express Group. The Financial Express specialises in Indian and international business and financial news. This business daily professionally exposes the latest economic developments all around the globe. In fact, the coverage is known for its comprehensive insights into economic policy-making, market trends, corporate developments, and so on.

Business Standard is one of India’s largest broadsheet English daily edition newspapers published in two languages, English and Hindi. The main English-language edition comes from 12 regional centres, Mumbai, New Delhi, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi – and reaches readers in over 1,000 towns and cities across India. The 8 Hindi editions are published in Delhi, Mumbai, Kolkata, Patna, Lucknow, Bhopal, Chandigarh and Raipur. As of January 2019, it has been adjudged by the Indian Readership Survey to be the third largest selling financial news daily (by total readership of 505,000) and the fourth largest (by average issue readership of 107,000).

It provides extensive coverage relating to all economic aspects of the nation – international business and trade, information on stock and currency markets, and the like.
Business Line or The Hindu Business Line is an English broadsheet business newspaper printed at 17 centres across India, reaching metros as well as emerging tier I and tier II cities. It has a daily circulation of 1,17,000 copies, per the Audit Bureau of Circulation in 2016. Being a good choice for releasing financial results, this publication is known for its expert takes on the economic and financial trends in India.

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