The Hindu Property Plus Advertisement

Across the entire southern region of India, plus other fringe locations, The Hindu, headquartered in Chennai, is one of the most popular newspapers. This broadsheet English newspaper has a daily circulation of 1,216,118 (as of January–June 2017) according to the Audit Bureau of Circulations, and is published 11 in states from 21 locations: Chennai, Bengaluru, Mumbai, Hyderabad, Thiruvananthapuram, Vijayawada, Kolkata, Mumbai, Coimbatore, Madurai, Mysuru, Noida, Visakhapatnam, Vijayawada, Kochi, Mangaluru, Tiruchirappalli, Trivandrum, Hubballi, Mohali, Allahabad, Kozhikode, Lucknow, Tirupati, Cuttack and Patna. That is why for these locations a Property Display Ad in The Hindu gets a good response.

Thus, The Hindu has acquired an indispensable place for advertisers for promoting their products or services. This is particularly true of Property and To-Rent advertisements. Hence the newspaper publishes a special free supplement every Friday called Property Plus with every edition. What is unique about this supplement is that a The Hindu Property Plus Advertisement can be booked as a classified, classified display or display ad exclusively related to related to property to be sold or rented. The difference between the three categories is as follows:

Classified Text Ad: The cheapest option of advertising is in the form of text ads in the classified section. These are printed on The Hindu’s classified pages in run-on-words (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of lines subject to a minimum of 5 lines used.

Classified Display Ad: A costlier option is charged per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement. Classified Display Ads appear on a specific page or supplement of the newspaper.

Display Ad: This costliest option has no constraints about the sizes of the ads and is also charged per square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position. It is also charged per sq.cm. used.

Property Plus Advertisement

Rebates: Every edition of The Hindu has a different rate. However, repetition in the same edition or combo-rates with more than one edition using the same material may result in an overall cost-reduction.

Professional guidance is available from myadvtcorner.com, the online arm of an advertising agency fully accredited to the Indian Newspaper Society (INS) for over 25 years.

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