The-Telegraph-Business-Advertisement

The Telegraph is a broadsheet English daily newspaper with a circulation of 401,083 daily (as of July-December 2018) according to the Audit Bureau of Circulations and is the fifth most-widely read English newspaper in India as per the Indian Readership Survey (IRS) 2014. The Telegraph is widespread with five editions: Calcutta, South Bengal, North Bengal, Northeast edition (Guwahati split), Jharkhand edition (Jamshedpur and Ranchi splits), Patna and Bhubaneshwar.

Its success in journalism is backed by a readership of 14,08,000 – with 7,46,000 readers only in Kolkata. This primarily because it has a bold approach to reporting, where it often come up with breaking news, discovers scoops or also investigating news. As an extensively circulated newspaper it epitomizes modern journalism with fine journalistic skill which have enabled the newspapers to win prestigious global print awards like the SNAP and IFRA.

For business an Advertisement in Newspaper is means of exposing the brand to prospective buyers of the product, service or show being marketed by the advertiser. It is here that The Telegraph Business Classified Advertisement scores because of its cost-effectiveness in four ways:

The Telegraph Newspaper Ads

1. Classified Text Ads: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on the Telegraph’s classified pages in a simple run-on-line (ROL) text format. However, at extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of characters used subject to a minimum of 120 characters.

2. Classified Display Ads: This costlier option is charged per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads. Within its limitations, can be customised using logo, image, different fonts and colour to enhance the advertisement. Classified Display Ads appear on a specific page or supplement of the newspaper.

3.) Display Ads: This costliest option, of course, has no constraints about the sizes of the ads and is also charged per square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position.

All the above formats have different rates for different editions. The Telegraph also has special supplements like Careergraph, Metro, Jobs, and T2 for specific targets.

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