Travel Ads in Newspaper

The tours and travel industry is one of the most dynamic and happening industries with new and changed information constantly popping up for public consumption. Of all the media options – including radio, TV, the Internet, outdoor etc. – only the newspaper advertisement for travel agency and tour operator maximises results in terms of awareness generation and bringing in business.

Here’s why:

More accurate targeting:

Through newspaper advertising, you can target specific audiences anywhere in any language and at any time. No other medium can match it the newspaper’s local, regional, national and even international reach to anything from small niche audiences, to the general public. Such advertising could include simple inserts and regular weekly sections in daily newspapers as well as special publications.

More flexibility:

No other advertising medium can match the flexibility of newspapers. In addition to design flexibility, you can select the precise size and site of your ad (in terms of section and page). You also have more control over the final ad because you can work directly with the newspaper’s agency.

More affordable:

In typical cost tests, it was found that newspaper advertising was more economical per thousand readers than those targeted by TV, radio, direct mail and Internet. What’s more, a newspaper’s agency often works directly with advertisers to develop ads without extra charge. Then again, you can tailor your newspaper advertisement to suit your budget.

More customers reached:

It has been found that more grown-ups get to see the average issue of a daily or Sunday newspaper than a half-hour prime-time television show. Newspapers also give readers the opportunity to remove and/or save information, whereby any attendant advertisement also gets filed away. Against the normal eight-second time-span of an Internet user, newspaper readers spend much more time digesting a newspaper’s information, including the inescapable advertisements woven into the printed matter.

If you see how much more you benefit your tour operation or travel agency by advertising in newspapers, give yourself the benefit of availing of all these benefits by saving yourself the time, trouble and cost of going to a newspaper’s office to develop and publish your advertisement, by simply sitting at the computer at your home or office and contacting MyAdvtCorner.com.

This is the online facility developed by a fully Indian Newspaper Society-accredited advertising agency which is completely geared to serve you at no extra charge. Thus, its media expertise has contacts with every local, regional or national newspaper and can negotiate rates for the most cost-effective package for your benefit.