When small and medium sized enterprises (SMEs) have vacancies, they find the most effective means to get adequate response is by publishing recruitment ad in newspapers because they are more affordable and less complex. This explains why recruitment ads are the most frequently published along with matrimonial and property ads. The reasons include India’s vast population which comprises such a strong human resource for the prospective employers to tap into.

Whether employed or unemployed, this human force is not only skilled but also literate beyond just basic education. This is why almost all of them go through the daily newspapers and see what other prospects are available for them, even if they are already well employed. In case they happen to be without jobs, they will be all the more interested in the contents of recruitment ads in newspapers. Such people could number close to 6,00 lakh in view of the rise in India’s small and medium sized enterprises (SMEs).

Because the budget is always restricted in EMES, the ad’s effectiveness depends on the following factors:

• Ad content: This is the most important element in a recruitment ad in order to short list the applicants from the responses. The contents must be very precise especially when specifying qualifications in terms of education and experience. The same precision should also be seen in the job descriptions. Remember the fewer words that say more, make the ad cost-effective. Most important are the contact details especially when walk-in ads are placed.

• Regional newspapers use: Using the regional language is ideal since it communicates in the vernacular to the target audience although use of English cannot be ruled out since it gives more weightage to an appointment ad. For more affordable advertising, classified advertising in newspapers has proved very beneficial. This is especially with regard to local and regional, rather than national, newspapers.

• Focus day: Specific days in the week have been set aside by a majority of newspapers. While there is no reduction in rates, this is the day when the general public expects to see recruitment advertising. Thus, advertising on such a focus day of a newspaper is bound to yield a better response than on any other day.

• Location of edition: Location of an edition of a newspaper is vital because that reaches the precise audience targeted for the vacancies. This saves scattering funds unnecessarily. Local applicants are most likely to respond. That creates a true and higher response picture.

For help at your elbow, contact Myadvtcorner the online arm of an INS-accredited full-service advertising agency. Its comprehensive media department is in touch with every newspaper in any language in India and provides advertisers free services in terms of rates, rebates, and timely publication of ads.

For Any inquiry for publishing recruitment or situation vacant advertisement in any newspaper call us at 09810904604, 01202512700 or mail us at contactus@myadvtcorner.com