Today’s market trends clearly indicate that there is a boom going on in the retail sector. In this highly competitive environment, the only choice to get ahead is to promote whatever goods and services one is retailing by whatever means possible. That is where advertising plays a crucial role. Through the years, it has been accepted that, against other media, newspapers have been most crucial and cost-effective in getting satisfactory responses from the buying public in both the urban and rural markets.

However, there are national, regional and local newspapers in English and Hindi as well as all vernacular languages in India offering their pages for advertising in wide-ranging categories like Retail, Business, Finance, Beauty Parlour, Education, Recruitment, Motor Vehicles and Public Notices in addition to Matrimonial, Wedding Arrangements, Property and the like.

While national newspapers have a nationwide reach, they are relatively expensive and tend to be ignored by people in smaller towns and areas. At the other end of the scale, the local newspapers may be too small to reach beyond, say, a local town or village. That is where regional newspapers become vital to medium-sized businesses. They are best suited to put out retail classified advertisements. It is thus worthwhile keeping the following points in mind:

• Newspapers have been proved to build brand awareness when advertisers identify the regional base that will respond to the products and services offered.  This is particularly where vernacular newspapers play important roles.

• In today’s retail sector advertising scenario, print advertising has made a much bigger impact by helping to promote a retailer’s seasonal discounts and offers on individual items using images that entice not only new but also existing local or regional customers.

To cite an example: The Times of India newspaper advertisements in English may cover the massive urban readers of the area around Mumbai but it is the Marathi vernacular Lok Mat that is the outright winner among regional readers in the same area. Similar would be the case across the country – with, for instance, the Tamil vernacular Daily Thanthi winning over regional readers from the English giant, The Hindu. Or with Sakshi and Eenadu is Telugu areas, and Matrubhumi in Malayali speaking Kerala. And this exactly what regional retailers seek when they advertise there.

Therefore, to save oneself the stress and time-wastage of looking up diverse regional newspapers, one needs to contact a newspaper ad booking service online. A leading instant online service is Myadvtcorner fully backed by the media experts of a completely accredited advertising agency.

These media exerts not only have access to every newspaper in every language in India but are up to date with not only their rates of different categories but also whatever rebates, discounts and special packages are offered by each newspaper from time to time. Such benefits may be difficult for usual retailers to be aware of but, through this online facility, the benefits can be fully availed of at no extra cost.

So what are you waiting for?

For Any Inquiry related to retail business Ad in any newspapers please Call Us at 09810904604 or mail us at contactus@myadvtcorner.com