Recruiting staff through newspapers is the oldest form of hiring people through all the media options available. And it is still the most reliable for filling posts at different levels of an organisation. myadvtcorner.com gives you five reasons why the newspaper is ideal:

• Ideal for pin-pointing desired location: No other medium can beat newspapers when it comes to advertisements for recruiting staff locally. News dailies circulate over wide ranging regions and also get published in those regional languages as well as English. That is what makes them ideal for advertising kinds of recruitment – like sales or accounts – which are required to be location specific.

If, for instance, you are expanding your sales force across 10 cities in India, you need to advertise those jobs in newspapers that cover those 10 cities so that you get people who are familiar with the local markets and buyers. You cannot get this benefit with any other medium – TV, radio or Internet. Here, it is a case of either one size fits all or you pay a fortune in production costs for the separate electronically created ads.

Similarly, if, headquartered in Gurgaon, you are opening an office in Pune, you can select The Times of India, Mumbai and Pune, for senior positions, The Times of India, Pune, for mid-level staff and the vernacular Marathi Sakal fordrivers, peons and the like. You can’t imagine such facilities at comparable costs and ease with any other medium. myadvtcorner makes it even easier.

• Ideal for pin-pointing desired audience:It’s soclear. Government job recruitments are invariably done through advertisements in newspapers – and no other medium. For any sort of public sector recruitment – from top executives to senior managers to all clerical levels down to helpers – the first move is to post the job requirements in a national, regional or local newspaper. The same is the case with multi-national companies, Indian corporate giants and even small businesses and shops. myadvtcorner.com makes it even easier to get there.

• Ideal for audiences not familiar with technology: The vastmajority of job-seekers are not sufficiently computer-literate to be looking for jobs on online portals. He or she may not even have access to electricity, let alone the Internet or have net-connectivity on an expensive smart phone. But the newspaper would reach that dwelling at costs ranging from just Rs 1.50 to Rs 5 at most. Thus, newspaper ads promote a recruiter’s presence via an offline platform with a wider reach than an online portal applicable to the more tech-savvy applicants. That’s why newspaper ads help you reach out to a much wider audience than through an online job portal. myadvtcorner.com makes it even easier to make them understand.

• Ideal for reaching senior age groups: People who read newspapers regularly can be classified according to specific age-groups ranging from about 40 to around 70 and above. In this age-group of avid newspaper readers there are those who always looking out for consultant top managerial positions. This audience includes even those already employed as senior financial advisors, marketing planning consultants, managers, CEOs, COOs and similar professionals – most of who cannot bother to look at online job portals. myadvtcorner.com makes it even easier to reach them.

• Ideal for their flexibility with text and graphic contents: Newspapers give you tremendous versatility depending on your budget. A display ad could go up to a full page or a two or more page spread in colour or black and white like some government advertisements. More economical are classifieds which could just text ads or, at a higher expense, display classified ads where you can add visuals including the corporate logo. Such flexibility does not exist with other media. myadvtcorner.com makes it even easier for reasons given below.

myadvtcorner.com is the ideal means to instantly get your advertisement published in newspapers because it is part of the total services advertising agency, Mind Makers Communication Pvt. Ltd, fully accredited to The Indian Newspaper Society (INS) since 1993. The agency’s media department has access to all the newspapers in India and many abroad, and can negotiate the most cost-effective rates for your advertisement. Simultaneously, through myadvtcorner.com your advertisement’s impact can be enhanced by the agency’s professional copywriter and visualisers who work on state-of-the-art computers. All these additional services are offered to you free of charge by myadvtcorner.com.