Launched in the 1930s, Deccan Chronicle is a broadsheet English daily newspaper published in Hyderabad, Telangana, by Deccan Chronicle Holdings Limited (DCHL). It has eight editions in Andhra Pradesh and Telangana and more from Bengaluru, Chennai and Kochi. According to available data, this newspaper has a readership of 1.088 million against a circulation of 1,333,668. This speaks of the popularity of Advertising in Deccan Chronicle.

Deccan Chronicle newspaper is known for maintaining a high editorial quality and coverage of international and international news along with regional and local developments in politics, business, sports, entertainment, health, travel and other topics of general and specific interest to the reading public. Today, its free supplements include “TV Guide”, “Sunday Chronicle”, “Hyderabad Chronicle”, “Chennai Chronicle”, “Bengaluru Chronicle” and “Kerala Chronicle” every day and weekly features: “School Chronicle” and “Teen Chronicle”.

Because of these attractive readership features, advertisers in Deccan Chronicle matrimonial ads have used this newspaper since 1938 to get better response in terms of choices for bride-wanted and groom-wanted ads which reach the target audiences every Sunday. These ads are published in two formats:

Classified Text: This cheapest option of advertising is in the form of text ads in the classified section. These are printed in run-on-line (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of words subject to a minimum of 20 words used.

Classified Display: This costlier option is charged per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised by using logo, image, different fonts and colour to enhance the advertisement.

Rebates: These are available when more than one edition of Deccan Chronicle carries the same ad.