Long before Bangalore became India’s information technology hub, the country’s first prime minister, Jawaharlal Nehru, forecast that it was the ‘City of the Future’. Even in the hot southern season, it enjoys a pleasant climate all year round. Its sprawling gardens and shady trees along stretches of wide roads impart the city the kind of sophistication hard to find elsewhere in India. Today, this capital of Karnataka is home to such global IT companies as IBM and Accenture. It also has some of the most high-class hotels which extend hospitality to wide-ranging dignitaries and business people. Its own population has continuously grown and has opened up diverse markets catering to multiple needs.

Naturally, the advertising requirements have also broadened to cater to them. One area this is visible is the rise in newspapers. Today, these include: Vijay Karnataka, The Hindu, The Times of India, Prajavani, Deccan Herald, Kannada Prabha, Deccan Chronicle, Bangalore Mirror, Eenadu and Business Line among others.

How to advertise to meet separate needs of different people?

For the convenience of placing newspaper advertisements in Bangalore, Bangalore newspapers provide headings under which the advertisements can be placed – like Matrimonial (on Sundays), Property, Recruitment, Lost and Found, Education, Business, Personal, Court Notices, Public Notices, Change of Name, Travel, Obituary, Remembrance, Services, Computers etc.

These newspapers usually carry ads three formats:

Classified text run-on-line (ROL) ads are the simplest. Usually printed in black and white they appear on the classifieds page. The cost is determined by the lines/words used in each ad.

Classified display (CD) ads, though similar to ROL ads, differ because they are charged by the sq.cm. and permit various visuals as enhancements which increases cost.

Display ads cost the most because they can be created as the advertiser wishes without any restrictions of size, page or position. They are also charged by the sq.cm.

Steps for booking Advertisement in Bangalore Edition Newspaper:

1.) Choose ad type: Classified Text, Classified Display or Display
2.) Choose suitable ad category
3.) Choose preferred edition’s and package
4.) Proceed to compose ad using enhancements or upload pre-designed matter in case of Classified Display or Display Ads
5.) Select a suitable sub-category, relevant to your ad content
6.) Finally, select release dates, choose preferable offers and make payments