Investors with shares in a company may possess physical evidence of share certificate as proof of their ownership of shares. This is an important document for shareholders because it provides details about the investor’s stock ownership – such the number of shares purchased, their specific numbers etc.

Losing such a document can cause great problems for the concerned investors. To retrieve them, several legal formalities must be gone through to recover them. The first step is to inform the public and the concerned company about it. Loss of share certificate ad with the relevant information in good time helps the company prevent others from fraudulently using the certificate if found. So the company immediately freezes the folio or details received from loser of the certificate.

The first step on losing the certificate, therefore, is to place a public notice ad in an appropriate newspaper. A Public Notice Display Ad in Business Standard is appropriate because Business Standard is one of the largest English business daily newspaper published by Business Standard Ltd (BSL) in two languages, English and Hindi. Founded in 1975, it has extensive coverage on the Indian economy, infrastructure, international business and trade, stock and currency markets, corporate governance, apart from a range of other financial news, opinions and insights. The main English edition comes from 12 Business Standard editions: Mumbai, New Delhi, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar and Kochi while 8 Hindi editions are from New Delhi, Mumbai, Kolkata, Patna, Lucknow, Bhopal, Chandigarh and Raipur.

Business Standard Display Ads are the costliest of three formats of advertising done by any newspaper.