The sole objective to starting any kind of business is growth. This growth is made possible by improvements in an enterprise’s success. It can be achieved by either boosting the top line or revenue of the business with greater product sales or service income, or by increasing the bottom line or profitability of the operation by minimizing costs. These objectives are achieved by a multitude of sometimes complex strategies.

A vital element of all these strategies is simply putting a Business Ad in Newspapers. In India, the newspaper is the most cost-effective and far-reaching medium among the host of mass media – electronic, internet, television, radio, outdoor…

Almost all Indian newspapers have a section or page strictly dedicated to business news. However, there are a few complete newspapers exclusively covering various aspects of the business world – local, regional, national and international. The main Indian business newspapers are:

• Business Standard: circulation 96,000, broadsheet daily, headquartered in Delhi with editions also in 12 regional centres, Mumbai, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneshwar, and Kochi reaching readers in over 1,000 towns and cities across India.
• The Economic Times: broadsheet daily, circulation 377,789 daily (as of Jan – Jun 2017), headquartered in Mumbai, also printed in Bengaluru, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and Pune.
• Financial Chronicle: broadsheet daily editions headquartered in Hyderabad printing also in Bengaluru, Chennai, Mumbai and Delhi.
• Financial Express: broadsheet daily.
• The Hindu Business Line: broadsheet daily, circulation of 1,17,000, headquartered in Chennai printing also in 17 centres across India, reaching metros as well as emerging tier I and tier II cities.
• Mint: broadsheet daily headquartered in Delhi.

Advertisements in all these business newspapers are carried in three categories:

Classified Text: The cheapest option of advertising – and ideal for small businesses – is in the form of text ads in the classified section. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of lines used subject to a minimum of 5 lines.

Classified Display: A costlier option – and a small business will really need to justify the budget for it – is charged per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement. Classified Display Ads appear on a specific page or supplement of the newspaper.

Display: This costliest option – which is rarely a small business’s budget – has no constraints about the sizes of the ads and is also charged per square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position of the ad also according to the business need – which could be Front Page, Back Page, Page 3, Jacket Ad, Sky bus Ad or a pointer Ad in the News Display advertisements enable and allow customized font sizes according to creative needs.

Rebates: Every edition of the above business newspapers has a different rate. However, repetition in the same edition or combo-rates with more than one edition may result in an overall cost-reduction.

To deal with this very tricky situation, a small business will require to do media planning very carefully – if necessary, seeking professional guidance from those in a position to provide it.

For professional guidance you can contact myadvtcorner.com the online arm of an INS-accredited, full-service advertising agency.