Real estate ads cover various kinds of property – residential, commercial, industrial and institutional among others. These properties could be for rent or for sale. Whatever it is, if it is in Karnataka, then Kannada Prabha is the newspaper to advertise in. Launched on 4 November 1967 and headquartered in Bengaluru, the broadsheet daily Kannada newspaper Kannada Prabha is spread across the state with publication in 5 other centres – viz. Gulbarga, Mangalore, Shivamogga, Hubballi and Belagavi.

Every edition has a different rate but discounts can be availed through printing the same ad in more than one edition or on combo-rate with another edition. This is what makes Property Advertisement in Bengaluru easier.

Kannada Prabha publishes ads in three formats:

Kannada Prabha Property Classified Ads: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on pages in run-on-line (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of words subject to a minimum of 20 words used.

Kannada Prabha Classified Display Ads: This costlier option is charged per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement. Classified Display Ads appear on a specific page or supplement of the newspaper.

Kannada Prabha Display Ads: This costliest option has no constraints about the sizes of the ads and is also charged per square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position.

However, the sheer economy of Kannada Prabha Classified ads – whether ROL or CD – makes them the most cost-effective means to promote real estate advertisements in Karnataka. As can be seen from the above, at less cost, these ads reach across Karnataka and, despite restrictions in size, can creatively have an impact on the market. This applies to people who want to sell, rent or buy real estate – especially in Bengaluru the biggest city and capital of the state.