Launched in 1981, Aajkaal Patrika is a Bengali newspaper published from Kolkata, Siliguri and Tripura where the edition is printed from Agartala and targets all Bengalis living in and around West Bengal. Thus, besides publishing general local, regional, national and international news, it carries articles on such topics as politics, economy, business, sports, entertainment, lifestyle, health and more. So Aajkaal classified advertisements reach out to millions of readers at once.

For greater ease, Aajkaal carries ads under various headings like Matrimonial (on Sundays) Properties for Sale, Properties for Rent, Obituary, Remembrance, Job Vacancies, Jobs Wanted, Public Notices, Court Notices, Personal, Education, Business, Change of Name and Travel among the many.

Aajkaal advertisement rates differ according to the edition although rebates are possible if more than one ad is taken in the same edition or combo-ads are booked in more than one edition.

Aajkaal carries ads in three formats:

Classified Text Ad: This cheapest option of advertising is in the form of text ads in the classified section. These are printed on Aajkaal’s classified pages in run-on-line (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of words/lines.

Classified Display Ad: This costlier option is charged per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but it can be customised using logo, image, different fonts and colour to enhance the advertisement. Classified Display Ads appear on a specific page or supplement of the newspaper.

Display Ad: This costliest option has no constraints about the sizes of the ads and is also charged per square cm of the area used for the advertisement. One can choose Full Page, Half Page, Quarter Page or any other size of ad besides the Page and Position

Steps for Booking Advertisement in Aajkaal Newspaper through Online:

1.) Choose ad type: Classified Text, Classified Display or Display
2.) Choose suitable ad category
3.) Choose preferred edition’s and package
4.) Proceed to compose ad using enhancements or upload pre-designed matter in case of Classified Display or Display Ads
5.) Select a suitable sub-category, relevant to your ad content
6.) Finally, select release dates, choose preferable offers and make payments