Through the generations, Bengalis have searched for suitable matrimonial matches mainly through three sources:

1. Close or extended relatives, friends and senior associates. The drawbacks of this procedure is that some of the matches selected are often biased, thereby restricting the choice of possible prospects; and the number of prospective brides and grooms is extremely limited because it is restricted to only the shortlisted options.

2 Online matrimonial sites in which match seekers have often been landed with problematic therefore unnecessary suitors who are in fact unwanted. Many such online profiles carry incorrect and magnified details that can do harm to genuinely interested prospects. Also, people set up free profiles to enable needless or dubious profiles to contact the true match seekers.

3 Newspaper matrimonial advertisements. The major ones are:

Anandabazar Patrika: Launched on 13 March 1922, this Kolkata-based broadsheet Bengali daily newspaper has a circulation of 1,075,057 daily (as of July-December 2018) according to the Audit Bureau of Circulations. Every Sunday it carries a free matrimonial supplement, Patro-Patri which carries Matrimonial Ads in Anandabazar Patrika with great effect.

The Telegraph: Launched on 7 July 1982, this Kolkata-based broadsheet English daily newspaper has a circulation of 401,083 daily (as of July-December 2018) according to the Audit Bureau of Circulations. Every Sunday it carries a free matrimonial supplement.

Ei Samay Sangbadpatra is a Bengali broadsheet daily newspaper from The Times Group. It has a circulation of 277,384 Daily[1] (as of Jan-Jun 2017) according to the Audit Bureau of Circulations. Every Sunday it carries a free matrimonial supplement.

Bartaman Patrika: Launched on 7 December 1984, this Kolkata-based broadsheet Bengali newspaper has a circulation of 639,371 daily (as of July-December 2018) according to the Audit Bureau of Circulations. Every Sunday it carries a free matrimonial supplement.

There are other newspapers in Bengal which carry matrimonial columns on Sundays. However, the main reason for depending on newspapers is because of the credibility that the press in the area carries among the keen newspaper readers of the area. Thus whether it is a Bengali Matrimonial Ad or one in any other language, the cost-effectiveness of newspaper matrimonial ads has been proven beyond doubt.

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