Dina Thanthi (also known as Daily Thanthi in English) is a Tamil broadsheet daily newspaper. Headquartered in Chennai, Dina Thanthi is India’s largest daily printed in the Tamil language and the ninth largest among all dailies in India by circulation. Headquartered in Chennai, it is published in 15 other cities in India namely Bengaluru, Mumbai, Puducherry, Coimbatore, Cuddalore, Dindigul, Erode, Madurai, Nagercoil, Salem, Thanjavur, Tiruchirappalli, Tirunelveli, Tirupur and Vellore and also prints an international edition in Dubai. It has a circulation of 1,714,743 daily (as of Jan-Jun2016) according to the Audit Bureau of Circulation.

Because of its circulation, the newspaper is ideal to book newspaper ads especially as it has successfully made a significant place in the daily lifestyle of its Tamilian subscribers. A Daily Thanthi Advertisement can be placed over a wide range of categories: Matrimonial (on Sundays), Property, Recruitment, Lost and Found, Education, Business, Personal, Court Notices, Public Notices, Change of Name, Travel, Obituary, Remembrance, Services, Computers etc. Prominent among these are obituary display ads in Daily Thanthi which have no restrictions in size, colour or page.

While the unrestricted application applies to all Daily Thanthi display ads, there are two other more cost-effective formats:

Classified Text Ads: This is the cheapest option of advertising on Daily Thanthi’s classified pages in run-on-line (ROL) text format. At extra cost, however, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of lines subject to a minimum of 2 lines.

Classified Display Ads: This costlier option is charged @ Rs per square cm of the area used for the advertisement. There is a constraint to the size of Classified Display (CD) Ads, but at extra cost it can be customised using logo, image, different fonts and colour to enhance the advertisement.

Rebates: Every edition of Daily Thanthi has a different rate. However, repetition of the same ad or combo-rates with more than one edition may result in an overall cost-reduction.

Daily Thanthi also carries ads in its free supplements:

Daily Thanthi gives value addition to its readers through various supplements published and distributed the entire week, for all the cross section of readers. These features are students’ special, Matrimonial section, Friday supplement, children’s supplement, Muthucharam special on religion & culture, Youth supplement, Sunday supplement and Family supplement.

Daily Dt next for Chennai edition only, English version
Sunday Gnayiru Malar, Kudumba Malar
Tuesday Aruldharum Anmeegam
Wednesday Plus 2, SSLC model Questions
Friday Siruvar Thanga Malar, Velli Malar
Saturday Muthucharam, Ilaignar Malar, Mugavari (real-estate and construction technology news)

In short, Daily Thanthi is a complete Tamil newspaper that gives value for money not only to its readers but also advertisers whereby it boosts the return on investment (ROI) in each advertisement placed in its pages.