Among the leading English newspapers in India, The Hindu is the most sought-after by advertisers wishing to advertise in south India, particularly in Tamil Nadu. Its popularity has built the demand as one of the best mediums for print advertising that cover both personal as well as business areas. Although based in Chennai, The Hindu is well circulated across eastern as well as north India.

The Hindu’s circulation: While enjoying the highest circulation in Tamil Nadu and the surrounding area, The Hindu has the third highest circulation among all English newspapers in India. Thus, it is a most cost-effective medium to advertise in considering its rate of advertising, circulation and reach. In south India, this newspaper has impressive circulation figures in such metro cities as Bengaluru and Hyderabad aside from Chennai. This factor makes The Hindu the best newspaper for advertising where the target audience is basically India’s southern population.

The Hindu’s economical rates: There is a wide range of packages offered by The Hindu for diverse categories. This ensures that ads not only save the advertisers’ money but their advertisements are published across multiple locations. Despite its massive popularity, The Hindu is surprisingly more cost-effective compared to other popular newspapers of Southern India, advertising in. It is these economical rates that have made The Hindu recognised for both classified and also display advertising.

The Hindu’s ad categories: Every day, The Hindu publishes several categories of advertisements to make each ad stand out in the clutter. Under one main category, it has also developed a wide range of sub-categories. This ensures that the advertiser’s ad can grab maximum attention from readers as it does not get lost among others. For Example: Depending on the type of property under the Property category, the advertiser can select Rental or Sale/Resale and then Flat, Independent House or Land. The same category has been further re-classified into Commercial or Residential property which is finally placed under a particular location column in, say, Chennai. This ensures maximum response since the ad reaches out to the maximum desired audience.

The Hindu’s special enhancements: Special enhancements as per the advertiser’s preference and budget are possible in The Hindu through a Colour background, Tick, Bold, Screen etc. while advertising in The Hindu. Such enhancements not only ensure better visibility but make an ad stand out among others.

The Hindu’s supplements: Beyond the normal broadsheet format, The Hindu offers options for advertising under diverse categories through separate weekly pull-outs for different categories published through the week. Every Monday The Hindu has The Education Plus pull out, which is an ideal medium for advertisers of schools, colleges, coaching centres, educational institutions etc. Every Wednesday, The Hindu publishes just what recruiters and job-seekers want: the Opportunities pull out. To ensure maximum reach and high attention of the readers, placing display ads in pull-outs in The Hindu like Metro Plus and Friday Review also gives great returns, as these are some of the most awaited supplements among the readers, especially youngsters. Another pull out that is very popular is property “Habitat earlier called Property Plus which publishes property advertisements every Saturday in both Classified and Display form. Sundays are ideal for leisurely assessment of the matrimonial options in Hindu Matrimonial, one of the best mediums for finding ideal matches.