Newspaper-advertising

On 30 January every year, thousands of our countrymen remember the Father of the Nation, Mohandas Karamdas Gandhi. But, on that date, so many other fathers (as well as mothers, sons, and daughters) of loving families had also breathed their last through the years – as had other such revered members of every family on the remaining 364 or 365 days of the year. But how many remember them, as do those who pay their respects to the Mahatma’s memory on the date of his assassination?

Their immediate families and their households could well remember the departed one as the day approaches. But there are others who are out of the house or city, involved in their own personal preoccupations and could well forget to remember on the day. Such people would be delighted to get a timely reminder. This can be done in various ways ranging from telephoning each person (which is time-consuming without any surety of reaching all – IF they are all remembered by the caller) or by e-mail (again with no surety of correct ID or the recipient even accessing the net that day).

The best option is through the newspapers. Even the Mahatma’s most devout followers have to be reminded by large advertisements published in the newspapers on the anniversary of his demise. In a similar way, founders and past eminent executives of big companies and public figures are remembered through advertisements in newspapers. Wealthy families also follow this method of commemorating their dearly departed with big remembrance ads. However, for those who are not so advantageously placed financially there are more economical options.

Only one remembrance classified advertisement in a strategically selected newspaper will suffice to reach all readers of that newspaper first thing in the morning. It is the cheapest because, for instance, a 10-line obituary ad with a colour photograph in the Hindustan Times, Delhi NCR edition, will cost only Rs 5500. This cost obviously varies from publication to publication and location to location. But it helps ordinary people to reach out to friends, relatives and admirers of the dearly departed who wish to observe the anniversary of his or her passing away.

It is here that a free online access like MyAdvtCorner.com serves a critical purpose for various reasons. First, it is part of a full-fledged, INS-recognised advertising agency, Mind Makers Communications Pvt Ltd, with its media experts electronically connected to all major newspapers in India. Thus, for instance, sitting in Ghaziabad, an advertiser can publish an advertisement in Chennai in English and in the Daily Thanthi for the Tamil readers, simultaneously. Or in just a vernacular language in the most cost-effective newspaper of the preferred location.

All one needs to do from the convenience of one’s home or office is contact MyAdvtCorner.com.