What obituary advertisements are. According to the Oxford English Dictionary, an obituary is ”an announcement that someone has died, published in a newspaper in the form of a brief biography.” But that is not all. In addition to straightforward death announcements, there are obituary ceremonies (such as the chautha), condolence notices, commemorations (as on birth and death anniversaries), in memoriam, tributes and remembrances among other forms of obituaries.

No matter how long or little the deceased has suffered, the end is always a very sudden loss for the immediate family. Along with their own grief, they must deal with calling up relatives, friends and well-wishers to inform them, meeting people calling personally or telephoning with condolences, consoling visiting mourners, making funeral arrangements and much else — all at the same time. In this confusion, clarity of thought to contact the right newspaper and place the obituary notice in an appropriate manner becomes very difficult.

This where the well-reputed online advertising facilities of Myadvtcorner provide vital assistance. Its highly professional team has been in contact with every local, regional and national newspapers in English and all Indian languages across the country. The team is thus aware of all the newspapers’ editions, rates and deadlines. The online facility saves advertisers from having to contact the papers and negotiate the details. Instead, they have simply to use their laptops or office computers to make a single online instant contact.

Therefore, for instance, if the death took place in Gurgaon of an eminent native of Pune, the agency could arrange for the obituary to be placed in times of India obituary ads in the Delhi NCR edition of The Times of India (covering Delhi, Gurgaon, Faridabad and Noida) as well as the Pune edition at the concessional rate applicable to combined ads of the same size placed in more than one edition of the same daily. If necessary in the Mumbai edition, the same ad could be simultaneously extended to India’s commercial capital at a further reduction in the combined rate.

The same strategy can be adopted when placing remembrance ads in newspapers.

Another big advantage of availing this instant online facility is that three alternative formats of advertising are can be accessed at one place. They are the standard display where size is not a constraint and is therefore the most expensive. Less costly are classified display ads in which colour screens and digital means can be used along with visuals and logos or even simply uploaded in a .JPEG/.PDF/.EPS/.TIFF format. The least costly are classified text ads which are printed in a roll-on word format and charged accordingly However, at a small additional cost, one can have enhancements such as emboldened word or line, background colour highlights, ticks, and screen borders to make the ad more eye-catching.

Using such strategies helps enliven ads commemorating the passing of a loved one.