Newspaper classified ads provide advertisers with vital advantages: They 1) are cheaper than the usual display ads which place no restrictions on size and page and cost the most; 2) concentrate the attention of specific buyers on specific categories instead of wandering randomly all over a newspaper’s several pages; 3) catch attention if creatively […]

Born in another country (in Lahore now in Pakistan) and another century (launched on February 2, 1881), The Tribune newspaper today has achieved recognition as one of North India’s most reputable newspapers. It is published from Chandigarh, New Delhi, Jalandhar, Dehradun and Bathinda. According to the Audit Bureau of Circulation (ABS), for the period June-January […]

Newspaper advertising is not simple when you want a good response to make your investment per ad cost-effective. So the following write-up will give you an idea of the dos and don’ts of newspaper advertising to ensure an improved response with better returns. Therefore, keep in mind the 10 following ways to achieve your objectives: […]

  Advertising is the powerful tool of marketing without which a business cannot grow. Advertising can be done through a variety of media – print (newspapers, magazines, leaflets etc.), electronic (TV, radio, internet and social media) and outdoor (hoardings, banners and the like). Out of all of these, the time-tested medium of newspapers still remains […]