One of the rules of every advertising campaign is that you need to plan it in advance. It is irrespective of the medium that you choose, whether you go for print medium or electronic media planning is a crucial step. Without proper planning one cannot expect good reader response. There is another very important point that you need to keep in mind and that is the fact that for different categories you need to have a different approach of advertising for example if you want to publish a Public Notice it is better to go for a regional newspaper that reaches the local crowd of your region. Say for instance your company is in West Bengal then Anandabazar Patrika Newspaper Ads will work the best for you to publish a Public Notice. Ad in Anandabazar Patrika will provide you access to the indigenous and regional population and many people will be able to receive your message in that geographical zone. On the other hand if you are about to publish a matrimonial advert in the newspaper you should choose a newspaper that has PAN India coverage to have better access to maximum people of your community. Going for a niche news journal might restrict your ad responses.

The next important thing that needs to be kept in mind is the budget. Yes, budget of the adverts is really important and until and unless you have a separate budgetary allocation for newspaper ad posts you won’t get good responses.

You also need to be careful while choosing the type of newspaper ad posts i.e. classified text ads will work good if you have modest budget and want to publish basic advert types. If you want to stand out from the pool of basic adverts then classified Display ads will help you better. If you can spend handsome amount on advertising and are not hesitant in spending some extra money on marketing, go for full-page Display ad posts that are usually meant for marketing of products, branding and launch of new product and services. These ads costliest of all types but give excellent reader response as they are attractive and enticing.

So, do keep in mind that you need to Plan your advertising campaign in order to have good reader response.

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