One of the rules of every advertising campaign is that you need to plan it in advance. It is irrespective of the medium that you choose, whether you go for print medium or electronic media planning is a crucial step. Without proper planning one cannot expect good reader response. There is another very important point […]
Death takes away our loved ones never to return them again. Though we feel that some miracle might happen and the departed soul come back to life but such things never happen. The only thing that we can do during such times is to pray for their peaceful existence in heaven and accept their absence. […]
Even back in 1922, the Bengali broadsheet Anandabazar Patrika set standards for other newspapers to follow and hence is acknowledged as the alma mater of the newspaper industry. This is why regional newspapers have retained their importance even while English national dailies have flourished across the country. Because of the emotional bond elder generations have […]
Among regional dailies, few can match the reputation and popularity of Anandabazar Patrika, a renowned Bengali daily that was founded in 1922 in old Calcutta. Today, it enjoys a circulation of 12.8 lakh (as per Audit Bureau of Circulation, December 2008) along with a readership that is close to 73 lakh across the country […]