Even today, when digital media are sweeping all communication channels, newspapers still remain the staple in the vast majority of households across the country. Particularly in areas where there are power shortages and distant villages, it is the newspaper that literally brings home news, views and topical features that keep the population aware of local, regional and global developments in all spheres of human activity. This is the knowledge that makes all the difference to our lives.

It is to this body of human knowledge that advertisers try to reach with information about goods, services and/or events promoted by them. But there are about 200 newspapers to choose from in all Indian languages each with several strategically located editions. These include The Times of India, Hindustan Times, The Hindu, The Tribune, Anandabazar Patrika, Malayalam Manorama, Daily Thanthi, Gujarat Samachar, Mumbai Samachar and Lokmat among the many. Not only do each of these have their own rate card but also their editions.

For instance, The Times of India, Mumbai, has different rates from The Times of India, Delhi. So do the different categories in which each newspaper publishes ads – for example, Matrimonial (Bride Wanted or Groom Wanted), Property (to be sold, bought, rented or leased), Lost and Found, Change of Name, Retail, Business, Finance, Situations Vacant, Education, Obituary and Remembrances to name a few.

The cost to advertise in the newspaper in each of the above categories also depends on which of three formats is adopted to advertise. The cheapest are Classified Text ads which are simple roll-on black and white ads which are charged per word (or character in the case of some vernacular papers). More expensive are Classified Display ads which are charged on a per square centimetre basis and are capable of being enhanced with colour, visuals and logos to be made more attractive. The most expensive are Display ads for which there are no restrictions with regard to colour, size or page or even position on a page. But all these variations are charged differently.

If the above prospects seem complex and overwhelming, advertisers have a simple solution. Myadvtcorner is an instant online facility which has its own media experts with contacts with every Indian newspaper. It will not only eliminate the need for getting diverse newspapers’ rate cards but also pass on any periodic discounts offered by any newspaper, without extra charge. This media strength also ensures that a required ad is published when it is wanted where it is wanted.

Since this facility saves advertisers tremendous waste of time and energy and is instantly available to them on their home or office computers, is it any wonder that Myadvtcorner has proved its reliability to provide advertisers with the most cost-effective solutions to their advertising problems?

Try it and see.