Mumbai, India’s commercial capital, is thronged by a massive cosmopolitan population. They all read wide-ranging newspapers which meet their wide-ranging needs. One newspaper which reaches the widest cross-section of this multi-cultural urban Indian population is Yashobhumi a small Hindi daily with a massive regional slant. Its popularity with a public that still has difficulty reading […]

Even today, when digital media are sweeping all communication channels, newspapers still remain the staple in the vast majority of households across the country. Particularly in areas where there are power shortages and distant villages, it is the newspaper that literally brings home news, views and topical features that keep the population aware of local, […]

Newspaper advertising is not simple when you want a good response to make your investment per ad cost-effective. So the following write-up will give you an idea of the dos and don’ts of newspaper advertising to ensure an improved response with better returns. Therefore, keep in mind the 10 following ways to achieve your objectives: […]