Today, education has evolved into big business far removed from what it was even a generation ago. Now, it includes everything from preschool to beyond higher education institutes. Adding to the range of education on offer are coaching classes of diverse kinds ranging from computers to cookery. Young minds use these as stepping stones to better education. People with new ideas and projects reach out to these young minds by various media, the most cost-effective being newspapers.

Dealing with Delhi’s problems

In Delhi, there are many good daily newspapers which can be used for this purpose particularly as there is growing competition among schools, colleges and universities in the state. Because of their size and capacity, they have budgetary restrictions depending on the inflow of students.

For them, the need is to reach out to the ever-growing crop of students through every possible medium. In this, newspapers lead the way and, among the English broadsheet dailies are The Times of India and Hindustan Times. Each has a free weekly supplement dedicated to education.

The Times of India newspaper advertisements for education are carried on any day at standard display-rates. More affordable are ads in Education Times, a weekly round-up of education-related news, articles, printed in all editions every Monday. It caters to the ever-expanding student community as a counsellor, adviser and career guide. It provides profiles of offbeat and mainstream careers, prepares routes for students to foreign degrees and offers tips on how to crack competitive exams besides providing guidelines on preparing resumes or interviews. Education Times is also available in Hindi in Uttar Pradesh, Uttrakhand and Haryana as a monthly compact. Its 21 editions are published in Mumbai, Delhi, Bengaluru, Chennai, Pune, Kolkata, Hyderabad, Lucknow, Varanasi, Ahmedabad, Patna, Chandigarh, Baroda, Nagpur, Jaipur, Kanpur, Surat, Goa, Bhubaneshwar, Bhopal and Indore. Display ads in The Times of India are carried in all of its nearly 40 editions on any day.

In the case of Hindustan Times, it also publishes a free weekly supplement every Wednesday called HT Education which is published in Delhi NCR + Gurgaon, Mumbai + Navi Mumbai, Chandigarh, Bhopal, Kolkata and Lucknow.

Education classified display ads are carried in both Education Times and HT Education. However, all rates vary according to the circulation of the edition.

To avoid the time-consuming complexities that the above entails, the advertiser is best off contacting Myadvtcorner, the online facility of an INS-accredited, full-service advertising agency which has a media section dedicated to providing free services to advertisers including current rates and ensuring correct publication of ads.

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