Launched in Delhi in 1924, the English broadsheet Hindustan Times (which has14 editions across north and central India) has a circulation of 12.3 lakh as per the Audit Bureau of Circulation and a readership of 37.67 lakh according to the Indian Readership Survey. Such statistics draw advertisers of all kinds of good, services and events wishing to promote and consumers in the areas covered by this newspaper.

Hindustan Times newspaper advertisements are carried in all the editions even though the rates vary from edition to edition. However, if an ad on the same subject and size is to appear in more than one edition, it will benefit from the combined discount rate of the editions concerned.

Property classified ads are carried in Hindustan Times’ free supplement HT Estates which is published as a pull-out every Saturday although there can be a spill-over on Sundays also. These classified ads are of two kinds. The cheapest is the Classified Text ad which is printed in the word roll-on format. More expensive is the Classified Display ad which can be carried with CD support and have visuals. Most expensive are Display ads which have no limitations about size, content or page. Here, too, the rates vary from edition to edition and discounts vary accordingly.

Education ads can be placed in Hindustan Times’ free supplement HT Education which appears as a pull-out every Wednesday. It carries ads in all three formats — Classified Text, Classified Display and Display ads. Once again, rates differ among editions with discounts varying accordingly.

Other opportunities to advertise offered by Hindustan Times are in its free supplements like Brunch (every Sunday), HT City (Monday to Saturday) and Shine Weekly (Tuesdays) among others.

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